The following project is an example of a typical task for a production team, to create video assets for performance marketing campaigns.
Product: Mobile app "Spades" (Android/IOS)
Type: Video creative (.mp4)
Resolution: 9:16, 4:5, 3:4, 1:1
The artworks for this concept were generated via Midjourney AI Tool and need to be updated (using Adobe Photoshop) during the production phase to fit the artistic style of the creative.
Assets
Backgrounds: semi-destroyed brick wall with a “Spades” graffiti on it on the street in the dangerous district somewhere in the United States. In order to make the creative variations i have generated a light and a dark themes.
Characters: male & female players in a "gangsta" style.
The task (example)
Basic requirements
- Create two versions of the video using the attached characters and backgrounds. Choose 4 characters for each video that will match between each other stylistically. Make sure there are both female and male players in each creative.
- Create two versions of the video using the attached characters and backgrounds. Choose 4 characters for each video that will match between each other stylistically. Make sure there are both female and male players in each creative.
- Cut out each character from the background. Remaster and apply a light color correction/texture to the selected characters to make the artworks match the overall artistic style of the project.
Additional assets
- Voice over (male/female)
- Background audio track
Narrative and references
Video reference
Due to my professional ethical principles, I have chosen not to attach the video version of the reference here, but typically we always attach all kinds of available references to the task.
Due to my professional ethical principles, I have chosen not to attach the video version of the reference here, but typically we always attach all kinds of available references to the task.
The narrative
- Start scene. The main character (player) makes a bet and invites for the play.
- Scene 2.Imitating the game play: all players make the move and waiting for our player (main character)to choose the card.
- Scene 3. The main character wins.
- Packshot. Product logo + CTA + Store buttons.
